Turn Your Storage into a Marketplace.
The First Fully Automated Brokerage Platform.
Other software treats client reserves as a static museum. Hweb Wine ERP treats them as a liquid market. Empower your clients to list, trade, and sell their own wines instantly—without a single email chain.
The Frictionless Listing
(No More Emails)
From "Cellar" to "For Sale" in One Click
In generic ERPs, "Self-Directed" often just means "Fill out a form and wait." In Hweb Wine, it means Instant Execution.
- Self-Listing: Clients select wines from their digital reserve and click "Sell."
- Smart Pricing: The system suggests the current market price (via Liv-ex), but the client sets their desired price within your Admin-defined limits.
- Commission Slider: Clients can opt to pay a higher commission (e.g., +5%) to incentivize you to sell their stock faster.
- Instant Visibility: The moment they confirm, the wine is live on your website and Liv-ex. No manual approval required.
The "Liquidity Loop"
(Account Credit)
Keep the Money Inside Your Business
When a client sells a wine, the money doesn't leave your ecosystem.
- Instant Credit: Proceeds are paid out in Account Credit (AC) immediately upon sale.
- Zero-Fee Trading: Clients use this credit to buy new offers from you. This creates a powerful cycle: They sell old stock to buy new En Primeur.
- Retention Engine: Because the funds are locked as AC, the client is financially incentivized to keep spending with you, reducing your effective merchant fees to 0%.
Global Reach & Real-Time Sync
Sync to Liv-ex & The World
Your clients aren't just selling to your local customers; they are plugging into the global market.
- Live Market Sync: If the client lowers their price on your portal on a Sunday night, the offer price on Liv-ex updates instantly.
- Automated Updates: No risk of selling at the wrong price. The system monitors the market 24/7.
- Unit-Based Safety: Because of our Unit-Based Architecture, the system knows exactly which specific case is for sale. It cannot be sold twice.
Admin Super-Powers
(Direct Purchase)
Total Autonomy, Total Control
You give clients the wheel, but you keep the brakes.
- Price Guardrails: Admins set floor and ceiling prices to prevent clients from accidentally underselling a gem.
- Instant Buy-Back: See a client listing a wine you really want? As an Admin, you can "Buy Now" directly from the client using company funds. You acquire stock instantly without negotiation, and the client gets paid instantly.
Comparison: The "Active" Difference
Static Storage vs. Active Trading
| Feature | Generic ERPs | The Hweb Wine Way |
|---|---|---|
| Selling Process | Request-Based (Client fills form → Merchant approves) | Execution-Based (Client clicks Sell → Live on Market) |
| Market Sync | Valuation Only (Estimates) | Active Trading (Instant Liv-ex Sync) |
| Payout | Manual Settlement / Invoicing | Instant Account Credit (Re-investment) |
| Role | Storage Viewer | Trading Terminal |
"My role used to be 100% manual admin—fixing Liv-ex pricing errors and managing client spreadsheets. With Hweb Wine, the brokerage runs on auto-pilot. No more mis-prices, no more manual checks. I’ve actually been able to move into a strategic role growing the business because the software does the admin for me."
— Client Broking, Farthinghoe Fine Wine